Halo Top

Ice cream should go to those who need it most: Fully-grown adults with unfulfilling jobs, complicated relationships, and occasional knee pain. Not children whose lives are filled with joy and wonder. Luckily Halo Top has only 300 calories in every pint — so you can eat the whole thing.

This is ice cream for adults. Because adults need a lot of ice cream.

To launch this campaign into the psyche of America, we knew we had couldn't just craft a great TV campaign. We had to tap into one of America's most psychologically fertile cultural moments.

Yes, we hijacked The Bachelor.

ADC Cube - 2x Gold (Television + Film Craft - Writing)
D&AD - Graphite Pencil (Film Advertising)
Cannes Lion - Bronze (Film Craft)
Clios - Bronze (Film Technique - Copywriting)